Rhyme Or Reason

Zander is a versatile artist and producer hailing from the vibrant city of San Francisco, California. Under his own independent label, Polatnick Productions LLC, Zander has made a name for himself in the music industry as a talented creator of Hip Hop, RnB, and Pop beats. Born Alexander Polatnick, Zander has been honing his skills in music production for over a decade, captivating listeners with his instrumentals.

Drawing inspiration from the golden era of 90's and 2000's hip hop, Zander's sound pays homage to the iconic beats that shaped the genre. His love for sampling is evident in his music, though he prides himself on his ability to craft a diverse range of beats that transcend any one style.

Zander's musical journey has been fueled by an array of influential producers such as Dr. Dre, Rick Rubin, Just Blaze, Scott Storch, Kanye West, No I.D., 9th Wonder, Hit-Boy, DJ Premier, Boi-1da, The Alchemist, Timbaland, and Flume among others. Their innovative production techniques and ability to push boundaries have motivated Zander to continuously evolve his sound.

Apart from his musical endeavors, Zander's expertise as a software engineer adds a unique dimension to his production process. With his mastery of computer software, he seamlessly merges his technical skills with his creative talent, resulting in meticulously crafted compositions. Although his primary instrument is the computer, Zander can also play the keyboard, allowing him to infuse his productions with soulful melodies.

Zander is passionate about collaborating with independent artists, rappers, singers, and songwriters, believing in the power of collective creativity to produce something truly extraordinary. With a discerning ear for captivating sounds and a dedication to his craft, Zander is on a mission to shape the music industry with his unique blend of influences and innovative production techniques. As he continues to carve his path in the industry, Zander remains committed to creating music that leaves a lasting impression and resonates with audiences worldwide.