Biography Born Richard Davidson, Rich London became a natural leader, and a known member in his Hip Hop community. Hip Hop has always been a part of him, and coincidently has been what sets him apart from others. Since the third grade Rich London has engaged in schoolyard B-boy battles and in high school he turned his attention to two turntables and a mic. He was always involved. Being surrounded by the fast-growing urban culture has had much to do with his participation in music for over ten years. He has never turned down an opportunity to display his talent, and this paired with a determination to shine has allowed him to grace the stage at landmark venues in Toronto. Performing in places such as The Air Canada Centre, The Guvemment, and at other spots throughout New York, Miami and Cleveland; Rich London has had the opportunity to share his genuine skills with more people than he ever thought would listen. You see, as DJ Juice, Rich London excelled at motivating the crowd and his chemistry with them encouraged him to step out of the booth, and onto the stage, where he began to give the crowd a dose of reality they were never prepared for. This began the career of Rich London: the MC who spits effortless bars of nostalgic flows. Spitting real thoughts, ideas and opinions comes easily for this born and raised Torontonian. Rich London possesses a natural ability to clearly express his views about anything, through rhyme. With all the commercialized-for-capital style Hip Hop that hits these streets nowadays, Rich London's undiluted, unprocessed freestyles should be considered a breath of fresh air. His charismatic personality and work ethic, coupled with his raw determination and persistence makes him a notable asset and contributor to the music industry. In the words of David “Click” Cox (A&R,Universal Music Canada) "Keep your eyes and ears open for Rich London! He's got distinctive style, voice, and charisma that comes through his music." Like unpolluted air Rich London is attempting to make other artists, listeners and the entire industry, breathe easy. He appeals to all audiences and moves the crowd, and even acappella he can make heads nod. When asked what separates him from the rest, and what his style and message is, he states “My style is not practiced. I listen to everythingI have no boundaries in music. I listen to Sam Cook I’ve lived in so many places and my style is a combination of all of those places. I want people to get into my song like a conversation, I am telling stories people can relate to. My message is stop pretending on something unless you want the people to know you’re pretending. I want them to know this kid is all around, I want people to argue about what my style is. People say that you can’t be this and you can’t be that, but my style can be anything I want it to be!” . Website http://www.richlondon.net