Alot of things were our inspirations, but mainly just this worldly desire to always want more materia; things without looking at the importance of the material things around you, like people and your relationships with those people. We're just saying that you people, ourselves included, need to Rethink how they arer going about their everyday lives and that just because the world is dog eat dog, once you've eaten all the dogs around you, what else do you really have other than that sense of supremacy which will eventually fade away.