Little Rockâs American Princes have taken a big step forward with their upcoming release titled, Less And Less. Unlike the title would imply, the band really delivers on this new disc after a solid effort on their self-produced debut, Little Spaces. Initially self-released, the record was reissued on Yep Roc late last year to help the band get a bit more attention for all their road work leading up to this new title. Along the way theyâve had multiple tours (most recently with Lucero) and performed during CMJ. Less and Less is full of exuberant crescendos, with driving progressions, unassuming yet expertly wielded with a fiery passion and genuine love of rock and roll. Combine this honest approach to songwriting with a no-holds barred all out live show, and you get some seriously memorable and shatteringly explosive rock music. With the help of producer Alan Weatherhead (Sparklehorse, Comas) at Sound Of Music Studios in Richmond, VA, The Princes (David Slade, rhythm guitar and vox, Collins Kilgore, lead guitar, keys and vox, Matt Quin, drums and Luke Hunsicker, bass guitar) really honed in on some key musical nuances, and expanded upon their musical vocabulary. David Slade explains, âœThe key concept behind Less and Less is the deconstruction of the idea of the indie rock subculture that we take refuge in present yourself as something you're not in order to have people like you. I think, consciously or not, this record was our attempt to distant ourselves from that mentality. It was our means of 'keeping it real,' as the teenagers say. 2005 was an extremely busy year for the Princes; a year of pushing all the limits, of learning the ropes of what it takes to be a full time touring band, and most importantly, the year the band had an epiphany about the nature of rock n' roll, and the associated dogmas that go along with it. 2006 brings âœLess and Lessâ, and finds the band letting go of the constraining The Little Rock, by way of Brooklyn rockers have indeed been living the rock ânâ roll dream, and taking notes along the way. Please take the time to give Less and Less a spin. For more info or press inquiries, contact Yep Roc Records: Lily Olive (Publicity) 336.395.1141; lily@yeproc.com