ShalabhPandey_NonStop Friendship
We made this song around 2001. A jingle to promote a brand.
Check out the artist page.
Stream all 2 songs for free.
Story behind the song
The story is this- I was a young executive in a marketing firm trying to evangelize Digital and integrated advertising to brands.
One such brand was a Liquor company launching a new product targeted at Younger adults with the tagline: Non Stop Dosti- or Non Stop friendship.
Liqour advertising was (and still is) restrictive in India, though many brands used surrogate methods (debatable but just narrating the state of affairs at the time)
The marketing brain and the musician passion combined- and we suggested the brand to come up with a remixed album around friendship songs- with one original song in the lead.
To walk the extra mile, I actually composed a song, wrote it down, got together with friend Sumit- who arranged the song (and sang the bridge part)- and here it is- Non Stop dosti- the ad jingle.
The company loved the song, but like many things, this was not to be.
Sharing it with the world- some 8 years later.
I could do this- all over again.
